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2018 is the 40th anniversary of China's reform and opening up, and also the 40 years of rapid development of China's household appliances industry. In the past 40 years, China's household appliances industry has transformed from scratch, from weak to strong, and has become the mainstay of China's manufacturing industry. Looking back on 2018, China's household appliances industry has been under pressure due to the downward pressure of the economy and the tightening of the real estate policy. Although the overall market has been cold, the general trend of transformation and upgrading of the entire industry has not changed. Chinese household appliances enterprises insist on continuous innovation and progress, leading the global trend of household appliances development in high-end, quality, intellectualization, health and other aspects, bringing many excellent products to improve the quality of life for consumers.

Annual Summit of China's Household Appliances Industry in 2018

The "Good Products" Release Ceremony was held in Beijing

On January 16, 2019, sponsored by China Household Appliance Research Institute, strategic cooperation of Suning Easy Buy Group Co., Ltd., co-sponsored by National Household Appliance Industry Information Center and Beijing Pan-Bori Consulting Co., Ltd., and hosted by Global Household Grid and Household Appliances Magazine, the Annual Summit of China Household Appliance Industry 2018 and the Grand Publication Ceremony of Good Products were held in Beijing. With the theme of "C-position good products, good quality with heart" as the theme, the conference launched the annual "good products" of China's household appliances in 2018, labeling "good products" for "heart" and "new" household appliances products, guiding consumers to consume scientifically and promoting the upgrading of the quality of household appliances industry.

Liu Ting, President of China Household Appliances Research Institute, Xing Tao, Director of Light Industry Department, Consumer Goods Industry Department, Ministry of Industry and Information Technology, Ge Fengliang, Vice President of China Household Appliances Research Institute, Wang Xuhua, Vice Director of Integrated Business Department of China Light Industry Federation, Scarlett, General Manager of Beijing Suning Easy-to-Buy, Jia Dongsheng, General Manager of Beijing Panboli Consulting Co., Ltd., and Wu Hai, Assistant Director of China Tao, Cai Xintian, Vice Director of Headquarters Office of Suning Retail Group, Song Liqiang, Director of Evaluation Center of China Home Appliances Research Institute, and other leaders and guests, as well as from Angel, Oaks, Amway, A.O. Smith, Beverly, Changhong, CHiQ, Dasong, Fontay, Gree, Gomei, Watty, Haier, Haixin, Cassati, Boss, Linnay, Meiling, Samsung, Shuaikang, etc. Panasonic, TCL, Commander-in-Chief, Wanhe, Swan, Sakura, Yuhuan and dozens of media representatives attended the summit.

Liu Ting, Dean of China Household Appliances Research Institute

Liu Ting, president of China Household Appliances Research Institute, said that China Household Appliances Research Institute actively builds a professional platform to lead the development of the industry and help the transformation and upgrading of the industry by serving the industry and consumers in the four business sectors of scientific research, standards, testing and information media. He believes that today's conference is held to promote the healthy development of the industry and provide good products for consumers. At the same time, the brand concentration of China's household appliances industry will be higher and higher in the future. Especially in the case of consumption classification, enterprises need to differentiate and innovative power enterprises will go further.

Ge Fengliang, Vice President of China Home Appliances Research Institute

Ge Fengliang, Vice President of China Household Appliances Research Institute, stressed that although the Chinese household appliances market in 2018 is under pressure, the trend of consumer upgrading has not changed, and enterprises should conform to this trend and ultimately fall on products. More and more enterprises, through a variety of research methods to dig deep into user needs, find new competitiveness in product functions and use experience. The evaluation of "good products" established by the Evaluation Center of China Household Appliances Research Institute is precisely through scientific methods to find "good products" to make life better from the perspective of users.

Xing Tao, Director of Light Industry Department, Consumer Goods Industry Department, Ministry of Industry and Information Technology

Xing Tao, Director of Light Industry Department of Consumer Goods Industry Department of the Ministry of Industry and Information Technology, said in his address to the conference that in the past 40 years of reform and opening up, China's household appliances industry has stepped out of its own unique path and become one of the industries with core competitiveness in the world. In 2018, the effect of transformation and upgrading of China's household appliances industry has emerged, high-end, quality leading the global trend. The brand evaluation activities carried out by China Household Appliance Research Institute and the annual release of "good products" are important measures to promote the implementation of the "three products" strategy in China's household appliances industry. They have played a leading role in continuously strengthening brand awareness and enhancing brand competitiveness of household appliances enterprises.

Brand is an important manifestation of the core value of an enterprise. Especially in the situation of internationalization of household appliances competition, the intangible assets consisting of brand's fame, reputation and loyalty will become a sharp weapon in the global market competition. Under the Commission and guidance of the Ministry of Industry and Information Technology, the China Institute of Home Appliances has successfully released the brand evaluation results of China's household appliances industry for seven consecutive years. At this meeting, "Brand Evaluation Results of China's Household Electrical Appliances Industry in 2017-2018" was also released. A total of 70 brands were listed in 10 categories, including refrigerator, washing machine, air conditioner, electric water heater, water purifier, air purifier, rice cooker, intelligent toilet, dishwasher and floor sweeping robot. The "good brand" was successfully pushed into the public's sight and enabled through brand core competitiveness. National Electricity Brand Image.

Wang Xuhua, Deputy Director of Integrated Business Department of China Light Industry Federation

Wang Xuhua, Vice-Director of Integrated Business Department of China Light Industry Federation, also addressed the meeting. He said that many household appliances enterprises have explored and improved product functions and use experience in many ways through various research methods, focusing on the core of quality upgrading.

Throughout the Chinese household appliances market in 2018, there are many "good products" to meet the quality needs of consumers, precisely because of the continuous innovation and progress of Chinese household appliances. The "Annual Event of China's Household Appliances Industry in 2018" released at the conference is a true reproduction of the past year when Chinese household appliances people continue to optimize their industrial structure, guided by consumption upgrading. Looking back on the past is not only the refinement of experience, but also the prospect of the future. At present, China's household appliances industry is in a critical period of change. Annual events will help household appliances enterprises to clarify the development context of the industry and grasp the development rhythm of the future market more accurately.

Hao Jia, General Manager of Beijing Suning Easy-to-buy

In his speech, Hao Jia, general manager of Beijing Suning Easy-to-buy, said: "At present, the main feature of consumption is the market segmentation brought about by consumption upgrading. Overall, the growth of major household appliances products is expanding. At the same time, TA economy, pet economy, face economy, straight man economy, health economy and other forms are also more obvious characteristics of consumer segmentation.

Household appliances products are very close to people's lives, and the production scale of China's household appliances industry has also occupied the first place in the world. Refrigerators and air conditioners are the most widely owned household appliances. People's appeal for products is changing in nature, gradually from a single functional appeal to pleasure appeal. People pay more and more attention to the degree of humanization of products, that is, the pleasant nature of products.

Jia Dongsheng, General Manager of Beijing Pan Borui Consulting Co., Ltd.

Jia Dongsheng, general manager of Beijing Pan-Bo-Rui Consulting Co., Ltd., also said in sorting out the development of household appliances industry: "Consumption upgrading is still the direction. For example, the average price of household appliances is still rising, which shows that consumers are willing to pay for good products, because consumers'pursuit of a better life remains unchanged. In the future, the most prominent feature of household appliances lies in quality and health, and good products are always fundamental.

Song Liqiang, Minister of Evaluation Center of China Household Appliances Research Institute

Song Liqiang, Minister of Evaluation Center of China Household Appliance Research Institute, introduced the business of the evaluation center in his speech: "In 2018, Jiadian evaluation launched a certification trademark, which can be issued for products passed the evaluation, and enterprises can also use the trademark as required. The use of Jiadian trademark can enable consumers to quickly identify, and also reflects the continuous in-depth research on the two most important dimensions of users and performance by the Evaluation Center of China Home Appliances Research Institute.

The conference released the annual "good products" of China's household appliances in 2018. The household appliances with the "good products" certificate are rich in categories, covering color TV, refrigerators, air conditioners, washing machines, dishwashers, lampblack machines, water heaters, gas stoves, water purifiers, air purifiers, fresh air and other household appliances. They go deep into all aspects of daily life to meet consumers'preferences and meet consumers' needs in an all-round way. Make the best use of the needs to meet the good life.

group photo

The changes in the economic growth model and the increasingly rational development of the real estate market are changing the external environment for the development of China's household appliance industry. However, from the consumer level, the core of consumers' pursuit of a better life has never changed. "Good product" is the direction of the people, and letting its "C" position debut is the direction in which the industry and enterprises work together. The release of "good products" is to make a name for quality products, let enterprises innovate, let consumers buy without panic, and constantly realize the people's yearning for a better life.

2018 China's home appliances "good products" at a glance

(names not listed in order)